The brief was to create the branding and packaging for a sustainable Turkish chocolate brand targeting an adventurous, worldly audience. My idea is build on that chocolate was originally seen as food for the gods. Combining ‘divine’ with ‘conscious’ and ‘eclectic’ and slowly the pieces came together. Especially after I found that ‘Choqku’ is the name of the Turkish goddess of good wishes. Could one wish for anything more?
